What I Wish Ecommerce Businesses Knew

Use Badges With a Job

Transparent outlined silhouette illustration of a shopper viewing useful product badges such as best-seller and fast delivery.

A badge gets attention quickly.

That makes it valuable.

And easy to waste.

New. Best-seller. Fast delivery. Top choice. Limited stock.

These labels can help customers scan a category faster—if they actually mean something.

But when every product has three badges, none of them feel important.

Use badges to answer a question or highlight a meaningful difference.

Not to decorate the grid.

A badge should earn the attention it takes.

Do the badges on your product cards communicate useful information instead of just adding decoration?

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