Pick a Path
Limiting the number of prominent CTAs above the fold helps users quickly choose a direction and take action.
#cta
Tips and suggestions on creating effective Calls-to-Action (CTAs) that encourage visitors to take action and improve website conversions.
Every Page Is a Door
Every page is a moment to guide the visitor. Even 404 pages, empty search results, blog posts, and about pages should offer a clear next step. You should remove dead ends and replace them with simple invitations to continue the journey.