Today’s youth are becoming passive content consumers, relying on curated feeds instead of actively seeking knowledge. This shift isn’t just shaping their digital habits—it’s transforming eCommerce in profound ways:
- Product discovery is driven by algorithms, leaving smaller or niche brands struggling for visibility.
- Impulse buying is on the rise, but with it comes higher returns and dissatisfied customers.
- Brand loyalty is fading as convenience takes precedence over connection.
- Digital literacy gaps mean fewer informed buyers, risking trust in online shopping.
As eCommerce businesses, we must adapt:
- Invest in SEO and algorithms to meet consumers where they scroll.
- Provide clear, educational content to empower informed decisions.
- Use engaging tools like live videos and interactive Q&As to spark curiosity.
- Build authentic relationships to inspire connection beyond the feed.