Lead With What People Want
Every category has a first impression.
Don’t waste it on random order.
Best-sellers, top-rated products, and trending items give shoppers an easy place to begin.
They signal what other people already trust.
That does not mean hiding the rest of the catalog.
It means using the top of the page well.
When someone does not know where to start, popularity can reduce uncertainty.
Sometimes the best navigation is showing what people already choose.
Do your category pages place popular or best-selling products where shoppers can find them quickly?
