Running discounts attracts broke people.
Bonuses that save time attract rich people.
The words you use shape the audience you attract. “Discounts” scream affordability and often draw in price-sensitive buyers looking for the cheapest option.
On the other hand, “bonuses” that emphasize added value or time-saving benefits resonate with affluent customers who prioritize convenience and quality over cost.
Shift the narrative from cutting costs to enhancing value, and you’ll start speaking the language of wealth.