Pick a Path
Limit above-the-fold CTAs to one or two clear choices
Too many options feel like no options.
A visitor lands.
Five buttons.
Seven banners.
Ten things to click.
Nothing stands out.
Now compare that to this:
Two choices.
Shop cat essentials
Shop dog essentials
That’s it.
Clean.
Obvious.
Easy to act on.
The top of your homepage isn’t for everything.
It’s for direction.
A single next step. Or two at most.
With words that move:
… for cats.
… for dogs.
No cleverness.
No confusion.
Some brands design around this restraint. petmate.com often leads with bold, minimal choices that guide visitors instantly without overwhelming them.
Because when the path is clear, people take it.
Do you limit your homepage to one or two clear CTAs above the fold?
