For me, a brand creates real value when it makes me feel like I’ve earned something special, not just bought it off the shelf.
When a product is hard to get or requires me to be part of an exclusive group, it instantly feels more meaningful. It’s not just about owning the item—it’s about being recognized as someone who belongs to a select circle.
That sense of achievement makes the product feel like a status symbol, something that sets me apart. I’m not just a customer; I’m part of a community that shares a unique experience, and that’s what makes the brand truly valuable to me.
