Too soon to annoy

A visitor just arrived.

They haven’t read a word.
They haven’t seen a product.
They barely know who you are.

And suddenly…

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Pop-ups aren’t the problem.

Timing is.

Interrupt too early and the visitor feels pushed.

Give them a moment and it feels like help.

A few scrolls.
A little curiosity.
Then the invitation.

Good stores don’t rush the conversation.

They wait for the right moment.

Because persuasion works best after attention.

Not before.

Take a look at myonewedding.co.uk, a good example of how not to do it.

The experience comes first.
The invitation comes later.