The Logo Knows the Way
Visitors get lost.
A product page.
A blog post.
A search result.
Three clicks later, they want to start over.
What helps them?
Not a tutorial. Not a menu hunt. Just the logo.
Top of the page.
Same place.
Every time.
And when they click it, they go somewhere that makes sense.
Usually home.
It’s a small rule.
But breaking it creates confusion.
The logo is more than branding.It’s a compass.
Wherever you are, the logo takes you home.
Does clicking your store’s logo always take visitors back to the most logical page?
