Terms & Conditions

Effective Date: 03/25/2026

Welcome to this website, operated by Burhan Selmani. By accessing or using this website, its content, tools, and services, you agree to the following Terms and Conditions.

If you do not agree, please do not use this website.

1. Use of This Website

This website provides educational content, tools, checklists, and consulting services related to ecommerce optimization.

By using this site, you agree to:

  • Use it only for lawful purposes
  • Not misuse, copy, or exploit the content or tools for commercial purposes without permission
  • Provide accurate information when registering or using any tools

2. User Accounts

To access certain features, you may be required to register and provide:

  • Your name
  • Email address
  • Website URL (required)

You are responsible for:

  • Keeping your information accurate
  • Maintaining the confidentiality of your account
  • Any activity that occurs under your account

3. Website Analysis & Tools

By submitting your website URL, you agree that:

  • I may analyze your website to identify usability, UX, and conversion-related issues
  • I may collect publicly available data from your website
  • You may be asked to manually provide additional information

All insights, checklists, and recommendations are provided for guidance and educational purposes.

You are responsible for how you apply them.

4. No Guarantees

While the goal is to improve your ecommerce performance:

  • I do not guarantee specific results (such as increased sales, conversions, or revenue)
  • Results depend on many factors outside my control, including your implementation, market, and business model

5. Consulting Services

If you choose to book a call or hire me:

  • The scope, pricing, and deliverables will be agreed upon separately
  • Payment terms and conditions will be clearly communicated before work begins

6. Intellectual Property

All content on this website, including:

  • Text
  • Checklists
  • Tools and frameworks

is owned by Burhan Selmani unless stated otherwise.

You may not copy, reproduce, or distribute any content without permission.

7. Limitation of Liability

To the fullest extent permitted by law:

  • I am not liable for any losses, damages, or business outcomes resulting from the use of this website, its tools, or recommendations
  • This includes direct, indirect, or consequential damages

8. Third-Party Services

This website may include or rely on third-party tools and links.

I am not responsible for:

  • Their content
  • Their performance
  • Their privacy practices

9. Termination of Use

I reserve the right to restrict or terminate access to the website or its services at any time, without notice, if these terms are violated.

10. Changes to These Terms

These Terms and Conditions may be updated at any time. Continued use of the website means you accept any changes.

11. Contact

If you have any questions about these Terms and Conditions, contact:

Click here

By using this website, you acknowledge that you have read, understood, and agree to these Terms and Conditions.