Cookie notifications are necessary, but they shouldn’t slow visitors down. The best websites let users accept or close them in seconds and get back to what they came for.

Clickable things should look clickable. Clear buttons, visible links, and subtle hover feedback remove hesitation and guide users naturally through a website.

Every page is a moment to guide the visitor. Even 404 pages, empty search results, blog posts, and about pages should offer a clear next step. You should remove dead ends and replace them with simple invitations to continue the journey.