Show How Close They Are

People respond to visible progress.

If a customer is close to free shipping, say so.

If they need just a little more to unlock a reward, show the gap.

That small piece of clarity changes behavior.

“Spend €7 more for free shipping” is more useful than a hidden rule the customer only discovers too late.

It gives them a reason to keep browsing. It reframes one more item as a gain, not just an extra cost.

But this only works when it feels immediate and easy to understand.

Show the threshold inside the cart. Use a simple progress cue. Update it instantly.

The closer the finish line looks, the more reachable it feels.

Visible progress turns hesitation into momentum.