Let Them Sort

Not everybody looks at a category page the same way.

Some want the cheapest first. Some want the newest. Some want the best-selling. Some simply want what is most relevant.

Sorting gives people control over the order of attention.

And order matters.

A good category page does not assume one ranking suits everyone. It lets the customer choose the lens.

This is especially important when the category is large, because the first few products shape the entire impression of the page.

When sorting is missing, the business chooses the path for everyone.

When sorting is clear, customers choose the path that makes sense to them.

Relevance improves when people can define it for themselves.