Don’t Make Them Finish
Autocomplete search speeds product discovery
The visitor starts typing.
Just a few letters.
And then…
Nothing.
They keep typing.
They guess the exact name.
They hope it exists.
That’s friction.
Good search doesn’t wait.
It responds.
Suggestions appear.
Products show up.
Categories guide the way.
Before the thought is finished, the path is clear.
Autocomplete isn’t a feature.
It’s assistance.
It turns effort into flow.
Because the faster someone finds what they want, the sooner they can say yes.
asos.com gets this right.
Does your search help users as they type
