Don’t Make Them Dig
Broad menus beat deep navigation
Visitors don’t come to explore your menu.
They come to find something.
But some websites make it a journey.
Category.
Subcategory.
Another subcategory.
And one more click.
Now the visitor is digging.
Every extra level adds friction.
Every click adds doubt.
The better approach is simple.
Show more options sooner.
A broader menu.
Fewer layers.
Let people scan instead of drill.
Because finding something quickly feels good.
And good feelings lead to better shopping.
Just look at ziwipets.com
Wide navigation.
Clear categories.
Few levels.
Easy to scan.
Easy to find.
Can visitors reach your products in just a few clicks or do they have to dig through layers of menus?
