The Untold Glory of Being a Customer Nov 2, 2025

User journeys vs Customer journeys Aug 14, 2025

Users Aren’t Customers.
User journey seduces. Customer journeys converts.

Easy to Reach, Easy to Choose Aug 1, 2025

I don’t need you to be the best in the market. I just need you to be the easiest to reach.

Hello businesses! May 18, 2021

I’m not just a transaction. I’m your opportunity for connection, feedback, and loyalty.