Almost There

Free shipping isn’t just an offer.

It’s a target.

But targets only work when people can see them.

€50 for free delivery.

The cart shows €42.

Now what?

If nothing is said, the moment is lost.

If the gap is clear, something changes.

Add €8 more to unlock free shipping.

Simple.

Now the visitor isn’t deciding.

They’re completing.

A small shift.

From thinking…
to finishing.

Good carts don’t just display totals.

They guide behavior.

And a visible gap is a quiet nudge in the right direction.

burtsbeesbaby.com applies this effectively on their minicart, highlighting how much more users need to spend to unlock free shipping directly in the cart experience.