What I Wish Ecommerce Businesses Knew

Make the Title Lead

Transparent outlined silhouette illustration for Make the Title Lead.

Hierarchy tells the eye what matters first.

On a product page, the product name should not whisper.

It should lead.

If the title looks like every other line of text, customers have to work harder to orient themselves.

A clear, prominent title creates an anchor. From there, price, rating, variants, benefits, and the CTA make more sense.

This is not about making the title enormous.

It is about making its role obvious.

The customer should land on the page and immediately know what they are evaluating.

Good hierarchy removes the need to search for the beginning.

Is your product title one of the most visually prominent elements on the page?

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