Lead With What Matters
Show top categories first with clear visuals
Not everything deserves the front row.
But something has to be there.
The first screen isn’t just space.
It’s a decision.
What do you show first?
If it’s random, it feels random.
If it’s intentional, it feels easy.
Your most important categories belong at the top.
Not hidden in a menu.
Not buried below.
Visible.
Recognizable.
A strong photo helps.
Not decoration—direction.
A sofa you can imagine in your living room.
A jacket you can picture wearing.
Now the category isn’t a label.
It’s a destination.
Walk into IKEA and you’ll notice it immediately; rooms, not lists. Spaces that pull you in before you even think about clicking.
Because people don’t choose categories.
They choose what they can see.
