Don’t Hide the Crowd
Use social links in the footer to build trust
The scroll reaches the end.
A quiet moment.
This is where doubt often shows up.
Is this brand popular?
Do others trust it?
Social proof answers fast.
Icons help.
Numbers help more.
But numbers are not so common. Most stores stop at the icons. Very few show how many people are actually there.
Instagram – 48k followers
Facebook – 22k likes
TikTok – 15k followers
Now it’s not just a store.
It’s a crowd.
Looks better with the numbers, right?
zulily.com makes the social icons visible across its ecosystem, where strong social presence reinforces credibility beyond the website.
Because people trust people.
And numbers show people are already there.
Does your footer include social links?
