Call It What It Is
Clear category labels improve navigation
A visitor opens your menu.
They’re looking for something specific.
But the labels don’t help.
Solutions.
Collections.
Explore.
What does that mean?
Now the visitor has to guess.
And guessing is friction.
Good categories don’t try to be clever.
They try to be clear.
Men’s Shoes.
Baby Diapers.
Office Chairs.
Simple words.
Expected words.
Because when the label matches what’s inside, the click feels safe.
And safe clicks move faster.
Clarity beats creativity.
Every time.
newbalance.com does this well.
Straightforward categories. No guessing.
Do your category names clearly describe what’s inside or are visitors left guessing?
