Put the Important First
Order navigation by user tasks, not company priorities
A menu is a map.
And maps should lead somewhere useful.
But some menus start with the wrong things.
About us.
Careers.
Press.
Important for the company.
Not for the visitor.
Visitors come with a task.
Find a product.
Compare options.
Make a decision.
The menu should match that.
Products first.
Categories next.
Support when needed.
And the rest?
It can wait at the bottom.
Because good navigation isn’t about showing everything.
lecreuset.co.uk demonstrates a strong understanding of this.
Their navigation; product-focused. Corporate links stay out of the way.
Does your navigation prioritize what your customers want to do or what your company wants to show?
