How can a business create value and exclusivity beyond just the product itself?

Users Aren’t Customers.
User journey seduces. Customer journeys converts.

When you race to the bottom on price, you just might win—and that’s the problem.

Comedians make power laughable, and once that happens, fear fades.

Say what matters, and let your message do the work.

I don’t need you to be the best in the market. I just need you to be the easiest to reach.